The China Factor was started in 2005 as part of EOUS International, Inc., a United States corporation that was originally founded in 1997. The objective in creating The China Factor was to establish a trade and advisory service company for businesses needing marketing support for their operations in or with China. Our primary goal has been to provide clients in North America and Europe an integrated strategy for doing business in China - combining sourcing with opportunities to sell into the China market.
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After completing a Bachelor of Arts from the University of Colorado in 1989, Logan spent several years working and traveling throughout Asia while pursuing an advanced degree. At the end of 1993, Logan completed a Master of International Management from the Thunderbird School of Global Management. Logan moved to Shanghai in 1994 with an American garment manufacturer and exporter. After several years implementing new operational and management systems for that company, Logan founded EOUS International, Inc. in 1997. The focus of this venture was to provide operational management and systems consulting to companies manufacturing and exporting from China.
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During the late 1990's, the consulting services that EOUS provided involved many functional areas of enterprise management and extended to other businesses such as wholesale distribution, property management, and retail sales. In addition, while the majority of consulting involved garment and textile manufacturers, Logan also gained knowledge of other industries through projects involving injection molded plastics, power and hand tools, and construction materials.
At the end of 2000, Logan merged the operations of EOUS with an information technology start-up, a supplier of e-business solutions for procurement, distribution, and international trade. After many years in China, Logan decided in 2002 to move his family back to the United States for some time, assuming the role of director of global sourcing for a major importer of luggage. After restructuring the sourcing operations and significantly improving the luggage company's profitability, Logan decided to return to Shanghai where he now lives.
Having spent many years managing business operations in China, Logan has an extensive knowledge of the Chinese business environment. The companies he has either worked or consulted for supply to many of the largest brand names in North America, especially in the garment and apparel industries. The information systems he developed and implemented for manufacturers and exporters have processed hundreds of millions of dollars in business critical transactions. Also, he has been involved in setting up representative offices, negotiating joint-ventures, and investing in wholly foreign owned enterprises. Logan was born in Denver, Colorado and is fluent in Mandarin Chinese.
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Born in Canada, Paul grew up near Vancouver, British Columbia, and has lived in Greater China for over ten years, including Beijing, Taipei, Hong Kong, and Shanghai. While in Asia, Paul has gained valuable international marketing experience with both multi-national companies and entrepreneurial start-up ventures. Paul is fluent in Mandarin and comfortable in high-context Asian cultures.
At an industry level, Paul's focus has been fast moving consumer goods (FMCG). In this industry, he has experience across the value chain including manufacturing, as regional general manager for a large distributor of imported food and wines, and as retail buying manager for a large grocery chain.
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These experiences have provided the opportunity to develop in depth expertise in brand positioning and new market entry, brand development, and brand management. Moreover, through these experiences he has developed the skills to adapt to the cultures of both large and small organizations, and different levels in the value chain.
Currently based in North America, Paul also serves as a University Instructor at Thompson Rivers University in Kamloops, British Columbia where he teaches a range of marketing and international business courses. Paul holds a BA in Military History from the University of Victoria (1986), a Business Diploma from the British Columbia Institute of Technology (1988), and an MBA from the Richard Ivey School of Business at the University of Western Ontario (2002).
A strategic thinker, Paul is able to effectively analyze and recommend the best approach for your company's China strategy and marketing execution. Through his market experiences and academic perspective, Paul has a clear understanding of the opportunities and challenges associated in the China markets for international brands seeking to enter or improve their performance in the China market.
